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Allow Them To Eat Cookies! Michel et Augustin Creates Community and Bonding Options Around Kooky Confections

The Quick type: whenever Marie Antoinette stated, “allow them to eat meal,” it might happen because she was hogging most of the Michel et Augustin cookies for by herself. Childhood friends Michel and Augustin met in secondary school, and, if they found their own local sex 9-to-5 tasks are unfulfilling, they started a cookie organization with a foundation in French pastry. Fast onward 13 many years, as well as the two pals have workplaces in France and New York and therefore are attracting globally along with their cookies, pastries, yogurts, mousses, along with other sweets created using easy, pronounceable elements. The duo additionally will teach aspiring bakers that mastering the skill of French pastry is attainable through their unique recipe books and interactive open household courses. Michel and Augustin’s dream is easy: to help make the world laugh and bond over a shared passion for desserts.


The storyline of Michel et Augustin started just sufficient. Two men began palling around in secondary school and became good friends. But, just like numerous adolescent relationships, the 2 parted ways after graduation to follow their own paths.

Michel found themselves working in financing in nyc, and Augustin was actually doing work in marketing for Air France. But both eventually turned into disillusioned making use of 9-to-5 grind of the business world. They reconnected while the duo devised a wild plan to discover all 1,263 bakeries in France and develop the basics of ideal confectioneries the nation needed to offer. They had written a book about any of it — their particular very first cooperation!

After finishing their unique journey, in 2004, Michel and Augustin aproned-up and set from a brand new adventure: cooking in Augustin’s home. Their own objective were to generate a type of snacks alongside desserts fashioned with natural ingredients and love. And, after tirelessly screening and sampling over 300 meals, their unique very first mixture was given birth to: the small circular butter cookie. Michel et Augustin came into this world!

The pair found rapid achievements, and additionally they continue steadily to innovate a lot more delicious designs, for example a decadent natural yogurt in a bottle, which had been found just once Michel and Augustin recognized their valued cow could create above butter. They market their products with the trademark “kookiness” and also the joy they infuse into their tasty goodies.

Distributing a fascination with French Pastry round the World

Michel et Augustin is mostly about more than simply making a tasty cookie. The organization is actually curved on attracting from France’s wealthy culinary history to create masterful desserts.

“it isn’t about snacks — it’s about a love of French pastry,” stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. “every little thing we make is linked to French pastry strategies. There is a truly strong connection with pastry producing as a business.”

But Lily told all of us an affinity for and mastery of French pastry is not just kepted when it comes to product developers (they call them the “recipe team”) at Michel et Augustin. An element of the businesses kooky tradition is revealing the passion and knowledge of pastry producing therefore every person in the group, in France and Brooklyn, can train become a French pastry chef and make the national exam (usually a “C.A.P.”). In this manner, everyone can take part in innovating brand new quality recipes and talk knowledgeably with enthusiasts, consumers, and consumers.

“Once a week in France as soon as a month in New York, our Banana Farm (“office”) becomes a pastry class in which our company is experiencing a vintage curriculum of French pastry and education for official certification,” she said. “It doesn’t matter if you’re a webpage designer or even in income — the ability is actually promoted for all.”

Though Michel et Augustin provides a expansive product line in France, the firm sticks toward same principles and principles of development regarding items.

“the fact our services and products have in common is an actual awareness of flavor and the constituents,” Lily said. “We concentrate on the quality and simpleness with the elements, and try to keep carefully the ingredient list as pronounceable as possible.”

This effects not just in a yummy decadence, but also a goody possible be ok with eating together with your significant other.

A Collection of Treats ideal for Sharing With Your Sweetheart

There’s just some thing about discussing candies that starts your day right or ends a great big date. And Michel et Augustin’s productions had been designed for merely such events.

“It is an instant of extravagance at the conclusion of a date,” Lily said. “It really is tasty and made with clean ingredients, and this helps make the time much better. It feels good to engage.”

With many worthy treats to pick from, there isn’t any need to select just one. While there are lots of more options in France — from chocolate mousse to decadent yogurts and, however, one-of-a-kind cookies — there are numerous available options in the US and.

Lily was actually fast to recommend the right goodies to give to or enjoy thereupon significant other.

“the best-selling cookie is actually the 4-Cookie Squares,” she stated. “These are generally like small square tarts, can be found in three styles, and certainly will be thus easily shared. We also provide Cookie Buttons, which are hazelnut candy processor snacks with hazelnut ganache internally. They are available in packs of two — one for me, one for you!”

For lovers just who really enjoy their early morning ritual together, Lily informed you Puff Palmiers tend to be an attractive a.m. alternative.

“they’re puff pastry and taste like Elephant Ears,” she mentioned. “They’re super light and flaky and an excellent option for revealing over morning meal with coffee or at beverage time.”

Whether both you and your honey are chocoholics or value the sensitive butteriness of caramel (or all things in between), Michel et Augustin features a deserving combat for revealing (or sneaking down with for your own personel clandestine cookie affair).

Get Involved within Banana Farm

Michel et Augustin’s approach is the fact that pleasure of candies is within the sharing. So that it should be no surprise society engagement is actually a big an element of the business’s company objective. Many people are welcomed to end in and chat (and style cookies) at their particular Banana facilities (practices) in Paris, Lyon, or Brooklyn.

This attitude started at the beginning with the company and is also part of its center. And Lily mentioned this viewpoint is actually exemplified during the organizations open houses.

“immediately, Michel and Augustin opened up the doorways of these apartment to next-door neighbors, friends, consumers, and passersby, for those provide them comments, to flavor snacks, to flavor new quality recipes these were evaluating, and to hang out together with them and discuss whatever they happened to be doing,” she said. “its something’s really important to us these days.”

Open house from the Banana Farm occurs regarding basic Thursday of every month in France and nyc. Lily informed us these occasions present a manner for the organization to give back into town by training them regarding the history and strategies of French pastry.

“We invite every person, household, buddies, customers, and consumers ahead share quality recipes,” she stated. “We perform style tests, focus teams, and perform games. It is an actual area event.”

It is not only enjoyable and tummy-pleasing to go to, however if you lack a cookie partner, think of all of those other treat aficionados you could satisfy during the Banana Farm. After all, when someone wants Michel et Augustin addresses, you are sure that they will have good flavor, and you will have something to connect more than.

Michel et Augustin: invested in Random Acts of Kookiness

In true Michel and Augustin kind, the duo started a Random Acts of Kookiness initiative to encourage and delight anyone. From a tribute to Michael Jackson to your cookie square event in addition to their torrid Greek account, Michel and Augustin infuse hilarity and delight into all they do. You will find precisely why their own goodies are addictive — they can be fashioned with 100 % natural ingredients and good vibes.

Up then for any company is actually a cookbook whose goal is to assist US readers as well as others tackle the intimidation of French pastry.

“we are creating a French pastry cookbook the me, and it is about finding pleasure in these very hard quality recipes,” Lily mentioned. “we are busting it down and saying you can do it. When we can, anyone can, and in addition we’re discussing all of our progress.”

Michel et Augustin normally trying to introduce their popular candy mousse in the usa.

“our very own fantasy for the candy mousse should seduce America’s preferences.”

And, after tasting the business’s cookies along with other treats, the united states is actually surely set for an extended romance thereupon mousse.

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